How can online reviews benefit your business?

Easy access to the Internet these days has revolutionized the way people buy almost everything.

From cell phones to dental services, it’s rare that anyone makes a blind buying decision without reading a few online reviews. Regardless of your industry, having a positive online presence provides you with several important benefits, which is why it becomes an important part of branding.

Once you understand why you need online reviews, you can optimize your customer experience to create a positive online footprint. Many businesses have a love-hate relationship with reviews. On the one hand, good reviews go a long way in promoting your business. On the other hand, negative reviews can undermine your company’s credibility and scare customers away. While there are angry customers and negative reviews from time to time, the fact is that most of the reviews are positive and will help your business grow. It is relatively easy to get and use the reviews to your brand’s advantage. 

Just make sure you have a strong internet connection so you can explore the online world without lagging or slow downloading speeds. For this, you can opt for some popular Internet Service Providers (ISPs) such as Cox. Apart from economically priced packages, their Cox customer service number offers access to their support team around the clock.

This may have gotten you wondering where you can get the reviews from. Simply read on to find out. 

Where do the reviews come from?

Online reviews are so important to the success of your business that they should be an essential part of your marketing strategy along with PR and advertising. While you can get customer feedback directly from your website or other accounts, there are other platforms as well. 

Google Reviews

Integrate your Google Business Profile verification link into your email marketing campaigns. Use your e-signature to ask your customers for feedback. You can also segment your audience and look for the relationship between quantifiable interactions and customer lifetime value, and solicit feedback from people in your audience who are likely to be your repeat customers. 

Make it a part of your training to train all customer service staff to ask for feedback from customers, especially when customers appear to be happy. If it’s not possible to provide a direct link, prepare ready-made materials to teach customers how to write reviews.

These reviews add credibility to your business and are useful to potential customers, so create the most of them. You want your customers to be able to leave you feedback as easily as possible. If it’sit is difficult or takes too long, they may give up. To help your customers, tell them where to find your business on Google, or send them a direct link to your profile. Keep in mind that you should never offer promotions in exchange for reviews.

Product review sites

Whether you are a popular brand or just starting out, product reviews play a vital role in your e-commerce business in terms of credibility. Credibility is one of the most important elements determining the long-term success of your brand.

Many clients start with third-party review sites like Yelp, Angie’s List, etc. Third-party reviews are often considered more reliable and unbiased than the company’s own reviews or statements.

Knowing how to use third-party review sites can greatly help your business. As businesses and consumers increasingly rely on an evidence-based approach to marketing, third-party review sites are becoming increasingly important. In fact-based marketing, solution-seeking consumers are looking for confirmation that the company can meet its requirements. Evidence-based marketers must use their reviews and ratings to influence the most effective third-party sites.

You can get started with these two options, and use social media as well to get a holistic approach to reviews. But you may be wondering why you need to go through all this effort. Reviews are beneficial for your business for several reasons. 


Online reviews give potential customers social proof and build their trust in you and your business. Let’s face it, customers probably won’t believe everything you say about your business. But personal recommendations and word of mouth are much stronger.

Positive reviews reassure potential customers that they can trust your brand, products, or services.

Local SEO improved

Online reviews are integral. They improve user confidence, provide social proof that your brand is what it is, and can even help with SEO efforts.

While reviews in SEO focus more on how reviews affect rankings, rankings are only a small part of why reviews are important for local SEO.

Companies that receive significantlysignificant, consistent positive reviews, they get higher search results and visibility.

If people can easily find your site and see the high rating, chances are they will click on it too. Of course, the traffic generated is a plus for your local SEO efforts. But more importantly, good online reviews can make visitors trust your site more and stay on it longer. Positive comments also help reduce bounce rates and ultimately encourage users to convert. All this contributes to good SEO and business profitability. 

Impact on buying decision 

Reviews have changed the way consumers make purchasing decisions. But they are more than just a way for buyers to collect information. They are also a powerful form of interaction with consumers. Today, with so many customers relying on reviews when searching for a product or service, positive reviews can have a huge impact on sales.


Online reviews are really important and can be the deciding factor between you and your competitor. So don’t be afraid of reviews. Accept the power! Be present on social media and review sites to keep your customers and audience talking and learning about your business. You will find that you will also learn a lot!

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